GroundworkFeb 17, 2026
The Room You Chose
I told you to find your room. I didn't mention the cost of leaving the one you're already in.
Odyssey Alive
AI Automation That Understands How Your Business Actually Works
25 years building websites. A cultural anthropology background that explains why your "simple" workaround is actually genius.
Latest from Focus
Mrinank Sharma, Please Come Back to Work!
He spent two years proving AI needs a contradictory voice. Then he quit to study poetry.
Read the ArticleFebruary 17, 2026
A Different Kind of Builder
The anthropologist who debugs your workflows
Most developers ship a tool and hope you'll adapt. I spend time understanding why your team uses that shared Google Doc instead of the expensive CRM. Then I build automations that work with your reality, not against it.
It's like the difference between a GPS that recalculates every time you take a "wrong" turn versus one that learns your preference for the scenic route. Same destination, wildly different experience.
How We Can Work Together
AI that speaks your language,
not Silicon Valley's
Available Now
Custom AI Integration
Your business isn't a template, so why would your automation be? I dig into how your team actually works: the workarounds, the shortcuts, the "we've always done it this way." Then I build AI systems that amplify what's working instead of bulldozing it.
- I'll shadow your team before touching a single API
- Automations built around your spreadsheet, not against it
- Training your team will actually remember next Monday
In Development
AI SaaS Products
Building focused tools for specific industries, starting with real estate agents who need market intelligence that doesn't require a data science degree to interpret.
- Automated market performance reports
- Lead generation from expired listings
- Intelligence that speaks client language
Join Focus to get early access when we launch.
